When you create an event on Billetto you generate a new Event ID. This is a unique number that helps Billetto identify your event & everything connected to it. This is also a number that is included in the URL (the link) of your event and makes it easier to find and manage your event (and all recurring events).
Your event URL might look something like this:
https://billetto.co.uk/e/12345
but also this might work:
https://billetto.co.uk/e/title-of-my-event-tickets-12345
There are a few reasons behind this URL structure:
1. If you decide to change the name of the event or edit it, you don't have to change the links to it everywhere else.
2. This way you can avoid the link being taken by an organiser with a similar event name.
3. It works better with Google
If you would like to create a custom URL containing your event name, we recommend that you use a link shortening service, such as bit.ly. Remember that your short link still works even if the name changes.