Creating and managing audiences

Audiences (previously target groups) are a system to work alongside Campaigns and/or the Seated Reservation system.

This allows you to upload CSV files onto Billetto to be processed in one for many different purposes like:

• Loyalty Discounts for previous attendees
• Large quantity of Access/Discount Codes
• Discount for specific users
• Unlocking seats per code
• Barcodes for previous events being used as an unlock code
• Using a code across multiple events with a limited quantity

One option for Audiences is to create a loyalty discount for previous attendees, see more here.

Creating the Audience

You can choose between creating a blank audience group or uploading a CSV file, to upload a CSV file:

• Open spreadsheet software;
• Create the Columns for your desired fields (Code, Category, Seat, Quantity - Only Code and Quantity are mandatory) to a new sheet;
• Enter the desired fields into each column;
• Save this file as a CSV. The separators should be commas.

Uploading an audience with CSV to Billetto

Once you've finished the previous process you will need to upload this to Billetto:

• Click on Promote;
• Then select Audiences;
• Click on Create Audience and select Add Static Group;
• Choose Upload CSV;

• Choose a name for the audience (remember to keep this unique and easily identifiable);
• If you have selected Upload CSV Click on Browse and select your newly created CSV file in the popup window;
• Click Ignore Header Rows (as this will ignore Barcode/Quantity from the spreadsheet);
• Next in the drop down's of each row, you will need to align Barcode to Code and Quantity to Quantity;
• Click Save.

Your previous attendees are now in an audience on Billetto. You will then receive an email stating whether or not the upload was successful.

NOTE: If you have any issues with the upload, we recommend checking:

• that you are using the correct separator in the CSV;
• that the file does not contain any none English characters;
• If you are unable to resolve this get in touch with the support.

Add, edit or delete a new code/member to the audience group.

When you have created an audience group, it is possible for you to add a new code, edit an existing code or delete a code.

After visiting the Audiences page, select Details. If you choose to add or edit a member then you will have 4 fields to fill out, The mandatory fields are Code and Quantity. Code is the access code the customer will use to unlock a discount, Quantity is the number of times the code can be used.

Examples of access code Audience:

When connecting an Audience to a campaign you have the option to use a "Global audience limit" which allows you to have the quantity in the file uploaded to be counted across events rather than per event.