Audiences

Audiences (previously target groups) are a system to work along side Campaigns and/or Seated Reservation system.

This allows you to upload CSV files onto Billetto to be processed in one for many different purposes like:

1. Loyalty Discounts for previous attendees
2. Large quantity of Access/Discount Codes
3. Discount for specific users
4. Unlocking seats per code
5. Barcodes for previous events being used as an unlock code
6. Using a code across multiple events with a limited quantity

One option for Audiences are to create a loyalty discount for previous attendees, see more here

Creating the Audience

• Open spreadsheet software.
• Create the Columns for your desired fields (Code,Category,Seat,Quantity) to a new sheet
• Enter the desired fields into each column
• Save this file as a CSV. The seperators should be commas.

Adding the Audience to Billetto

Once you've finished the previous process you will need to upload this to Billetto:

• Click on Promote
• Then select Audiences
• Click on Create Audience and select Add Static Group

• Choose a name for the audience. Remember to keep this unique and easily identifiable.
• Click on Browse and select your newly created CSV file in the popup window.
• Click Ignore Header Rows (as this will ignore Barcode/Quantity from the spreadsheet)
• Next in the drop down's of each row, you will need to align Barcode to Code and Quantity to Quantity
• Click Save

Your previous attendees are now in a audience on Biletto. You will then receive an email stating whether or not the upload was successful.

Note: If you have any issues with the upload, we recommend checking:

• that you are using the correct separator in the CSV
• that the file does not contain any none English characters
• If you are unable to resolve this get in touch with support

Examples of access code Audience:

When connecting an Audience to a campaign you have the option to use a "Global audience limit" which allows you to have the quantity in the file uploaded to be counted across events rather than per event.