What is Billetto Advertising?
Reach new customers with the click of a button. Promote your events and memberships to new audiences to sell more tickets without a marketing budget.
No cure, no pay. Risk-free.
Billetto makes sure that your event is seen on every channel that is relevant to your events’ category.
Instead of passively waiting for your event to be found by the relevant audiences, Billetto advertising actively pushes your event to people that might be interested or are looking to explore something new.
How does Billetto Advertising work?
Once you publish your public event, Billetto Advertising begins to work it’s magic. By default, 20% of the tickets you put on sale on Billetto are allocated to Billetto Advertising. You can always configure, pause or stop, using the steps outlined below.
When Billetto Advertising is enabled, we automatically create advertising campaigns for your event. Your event appears on:
- Recommendations on Billetto internal channels;
- Bi-weekly newsletters;
- Billetto Community sharing;
- Paid Google ads;
- Paid Facebook ads;
- Abandoned sales remarketing;
- Billetto Frontpage banners;
- Third-party media partners;
- Email reminders.
Managing and Controlling Billetto Advertising
By default, on all new events, Billetto Advertising is set to sell 20% of your maximum capacity of tickets. However, if you would like to increase, decrease or disable Billetto Advertising you can do this on the Account or Event level. You can manage Billetto’s promotion efforts individually or as a whole.
Adjusting Billetto Advertising on the Event level:
- Visit My Events and select Manage on the event of your choice;
- Click on the Billetto Advertising page in the Overview section
- Here you can manage your limit, channels, pricing, and more.
Adjusting Billetto Advertising on Account Level:
- Click on Promote in the main menu
- Then click Billetto Advertising;
- Here you can manage your limit, channels, pricing and more per event or across all events
Billetto Advertising Channels
Billetto Advertising uses a variety of promotional paid and unpaid channels in order to expose your event to a broader audience. You will have the option to As a result, some of the channels that your event might appear on are:
Emails
- Billetto bi-weekly newsletters;
- Recommendations on Billetto internal channels;
- Email Reminders;
- Abandoned cart emails;
Billetto
- Remarketing campaigns;
- Billetto frontpage banners;
- Sponsored ads
- Billetto community sharing;
Social media
- Paid Facebook ads;
- Paid Instagram ads;
- More coming soon…
Search Engines
- Paid Google ads;
Publishers
- Event guides;
- Influencers;
- Culture websites;
- Newspapers
+ more channels added all the time
How much does Billetto Advertising cost?
We offer flexible pricing for Advertising allowing you to choose which level of potential audience reach you’d like for your events. You can adjust this at any time.
By default when a ticket is sold through Billetto Advertising, Billetto takes 33%(ex VAT) of the ticket price. We offer a Limited plan (20%), Premium (50%) & Priority (75%) as well. These can be configured on the advertising page.
You are only charged when a ticket is sold & there’s no additional charge for views or impressions. This means that if there are no tickets sold through Billetto Advertising, you are charged nothing.
NOTE: Billetto has the right to keep all Billetto Advertising fees even if the ticket, which was purchased through the advertising efforts, was refunded. That is because Billetto uses its own marketing budget to advertise and boost sales of the events on the Billetto platform.