Promote

Drive Traffic to Your Pages: How to Get More Eyes on Your Events

Getting people to notice your event is half the battle — the other half is making it easy for them to take action. Here’s how you can use simple but powerful tools to drive traffic to your event pages and boost conversions:

1. Profile: Look Sharp, Convert More
   Your profile is the first impression you make. A clean, professional, and visually appealing profile builds trust and encourages visitors to explore your events. Invest in high-quality images, clear descriptions, and consistent branding to keep your audience engaged from the first click.

2. Links: Share Smart, Share Everywhere
   Leverage every channel you have — from email signatures to social media — with smart, trackable links that guide people straight to your event page. A well-placed link can be the difference between someone scrolling past and someone booking a ticket.

3. QR Codes: Instant Access, Anywhere
   Make attending your event as easy as scanning a code. Print-ready QR codes can go on posters, flyers, or even merchandise, instantly connecting offline audiences to your online event page.

4. Email: Send Messages That Drive Action
   A beautifully designed email can cut through the noise in an overcrowded inbox. Share compelling content, use strong calls-to-action, and give your readers a clear reason to click through to your event.

5. SMS: Fast, Direct, and Effective
   When you need to reach your attendees instantly, SMS is unmatched. Short, powerful text messages can deliver urgent updates, special offers, or reminders that get people to act right away.

6. Widgets: Seamless Integration on Your Website
   Why send people away from your site when you can keep them there? With easy-to-embed widgets, your visitors can view and book events without ever leaving your page. It’s smooth, fast, and keeps them engaged.

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Analyse with Marketing Intelligence: Turn Data into Growth

Knowing your audience is the first step to selling more tickets — but real success comes from understanding how, when, and where they engage with your events. With marketing intelligence, you can transform raw data into actionable insights that fuel smarter decisions.

1. Audiences: See Who’s Buying, Understand Your Crowd
   Get a clear picture of who your attendees are. From demographics to buying behaviour, understanding your audience helps you tailor your messaging, pricing, and promotions for maximum impact.

2. Channels: Track Sales at Every Touchpoint
   Not all marketing efforts are created equal. Identify which platforms and campaigns are bringing in the most sales so you can invest your time and budget where they work best.

3. Campaigns: Measure What Works
   Stop guessing and start knowing. Track the performance of each marketing action to see which campaigns are driving results — and which ones need adjusting.

4. Maps: See Where Your Buyers Are
   A heatmap view of your customers gives you location-based insights. Spot geographical trends, find untapped markets, and focus your marketing efforts where they have the greatest potential.

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See Billetto Advertising’s Performance: Amplify Your Event Reach

Promoting your event is more than just posting a link — it’s about placing your message where your audience is already looking. With Billetto Advertising, you can tap into a powerful mix of channels designed to maximise visibility and drive ticket sales.

1. Billetto: Sponsored Ads in the Right Places
   Your event front and centre — featured in Billetto feeds, city guides, and native apps. These prime placements put your listing in front of people actively searching for things to do.

2. Newsletters: Be in Their Inbox
   Reach a ready-made audience through sponsored spots in Billetto newsletters and notifications. It’s direct, personal, and perfectly timed for engagement.

3. Socials: Paid Ads That Perform
   From Instagram to Facebook, TikTok and beyond — leverage paid social campaigns that connect your event to targeted audiences across the platforms they use every day.

4. Search: Get Found When It Matters
   Appear at the exact moment potential attendees are searching. Google search, display, retargeting, and Performance Max campaigns ensure your event is visible to the right people at the right time.

   1. Publishers: Partner with Big Names
      Extend your reach with promotions via trusted partners like Gaffa, Kultunaut, and many more — tapping into audiences who trust and engage with these brands.

Audiences

Knowing your audience is more than just tracking ticket sales — it’s about building meaningful connections with the people who support your events. With Audiences, you can discover exactly who your fans are and use that insight to create loyalty and long-term engagement.

With Audiences, you can see exactly who engages with your events and use that insight to create stronger connections.

You can also create your own custom audiences, offer loyalty discounts, and start building a dedicated community around your events.

Search Options

Search within your audience data by:

• Transactionel – find buyers based on purchase history
• Marketing – search by marketing interactions
• Holder – see current ticket holders
• Follower – find people following your profile
• You can search across all events or focus on specific events for a more detailed view.
  

How to Filter Your Audiences

Filter your data by:

• Statistics – performance and attendance numbers

• Maps – see where your attendees are located

• Segments – divide your audience into defined groups

• Lists – view specific lists of attendees

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Statistics

Featured:

1. Percentage of Entire Audience

   See how this group compares to your total audience in size and reach.

2. Average Order Value
   Understand how much, on average, each contact in this group spends.

3. Average Age
   Get a clear view of the overall age profile of your audience segment.

4. Male Average Age
   See the average age specifically for male attendees.

5. Female Average Age
   See the average age specifically for female attendees.

Behavioral

1. Followers
   People who follow your account and stay updated on your events.

2. One-time Buyers
   Attendees who have joined just one of your events so far.

3. Fans
   People who have attended more than one of your events.

4. Super Fans
   Your most loyal audience members — those who have attended more than five of your events.

Demographics

Is statistical information about gender

Geographic

Is where your audience is located.

Psychographics 

Is your audience’s interests

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Maps

The heatmap is generated only for those contacts for whom we were able to detect approximate location.

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Segments 

Your saved segments are audience groups you’ve created and saved based on specific filters or criteria — for example, location, purchase history, or engagement level — so you can quickly find and target them again later

Permissions: you can see send email campaign to ticket byers that has accepted marketing fro you. Just click on the 3 dots and click send email

Customer loyalty: showing your dedicated ticket buyers

Age: shows the age of your ticket buyers

Gender: shows the gender of your ticket buyers

Areas: shows the city your ticket buyers are from

Countries: shows the country your ticket buyers are from

Events : Shows all your event

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List

Shows: Name, Age, Gender, Revenue, Deals, Phone Number, Interests, Activity.

Here you can change age and gender

You can filter and export the list. If you choose to filter the list, a menu will appear on the left where you can select the filters for the information you want.

 

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Offers

Here you can create campaigns at the account level and activate them for the event you choose.

Channels

Displays tickets, revenue, and clicks across all your events.

Emails and SMS

Here you can view all your email and SMS campaigns and create new ones. Read more her and  here

Smart Links & QR

Smart Links allow you to create individual links for your partners/channels and assign them unique URLs and QR codes for sharing.Read more here