With Promote, we help you with distribution so you can focus on storytelling, design, and the overall customer experience.
In the top menu, you will find the following sections:
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Audiences – Manage and segment your target groups.
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Offers – Create and manage special campaigns and discounts.
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Billetto Advertising – Promote your events directly through Billetto’s advertising tools.
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Channels – Manage your sales channels and distribution.
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Emails and SMS – Communicate directly with your participants.
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Smart Links & QR – Generate trackable links and QR codes for marketing and entry.
Audiences
Knowing your audience is more than just tracking ticket sales — it’s about building meaningful connections with the people who support your events. With Audiences, you can discover exactly who your fans are and use that insight to create loyalty and long-term engagement.
With Audiences, you can see exactly who engages with your events and use that insight to create stronger connections.
You can also create your own custom audiences, offer loyalty discounts, and start building a dedicated community around your events.
Search Options
Search within your audience data by:
- Transactionel – find buyers based on purchase history
- Marketing – search by marketing interactions
- Holder – see current ticket holders
- Follower – find people following your profile
- You can search across all events or focus on specific events for a more detailed view.
How to Filter Your Audiences
Filter your data by:
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Statistics – performance and attendance numbers
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Maps – see where your attendees are located
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Segments – divide your audience into defined groups
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Lists – view specific lists of attendees
Statistics
Featured:
Your Top 20 Attendees
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Total Contacts
See how this group compares to your overall audience in size and reach. -
Average Order Value
Understand how much each contact in this group spends on average. -
Average Age
Get a clear overview of the age profile within this segment. -
Average Age (Men)
View the average age specifically for male participants. -
Average Age (Women)
View the average age specifically for female participants.
Behavioral
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Followers
People who follow your account and stay updated on your events. -
One-time Buyers
Attendees who have joined just one of your events so far. -
Fans
People who have attended more than one of your events. -
Super Fans
Your most loyal audience members — those who have attended more than five of your events.
Demographics
Is statistical information about gender
Geographic
Is where your audience is located.
Psychographics
Is your audience’s interests
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Maps
The heatmap is generated only for those contacts for whom we were able to detect approximate location.
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Segments
Your saved segments are audience groups you’ve created and saved based on specific filters or criteria — for example, location, purchase history, or engagement level — so you can quickly find and target them again later
Permissions: you can see send email campaign to ticket byers that has accepted marketing fro you. Just click on the 3 dots and click send email
List
Shows: Name, Age, Gender, Revenue, Deals, Phone Number, Interests, Activity.
Here you can change age and gender
You can filter and export the list. If you choose to filter the list, a menu will appear on the left where you can select the filters for the information you want.
Offers
Here you can create campaigns at the account level and activate them for the event you choose.
Billetto Advertising
Here you get an overview of Billetto Advertising across your events.
Channels
Displays tickets, revenue, and clicks across all your events.
Emails and SMS
Here you can view all your email and SMS campaigns and create new ones. Read more her and here
Smart Links & QR
Smart Links allow you to create individual links for your partners/channels and assign them unique URLs and QR codes for sharing.Read more here