NOTE: At present, SMS can only be sent to phone numbers in Denmark (DK), Norway (NO), and Sweden (SE). Please ensure your audience is located in one of these regions before creating an SMS campaign.
Overview
Billetto offers a robust SMS feature designed to help event organizers effectively communicate with their ticket buyers. Whether you want to send critical event notifications or engage past attendees for future events, our SMS tool enables you to reach your audience directly from your Billetto dashboard. With SMS, you can maintain engagement, provide timely updates, and drive ticket sales—all with the immediacy that SMS offers.
Accessing the SMS Feature
To access the SMS feature, log into your Billetto account and navigate to the top bar, then click on "Promote" -> "Send Messages" -> "SMS campaign." This section allows you to create, customize, and manage your SMS campaigns.
From this interface, you will be able to create an SMS campaign tailored to your audience.
Types of SMS You Can Send
Billetto supports two distinct types of SMS messages to suit your specific communication needs:
- Event Notification: Perfect for sending transactional updates to attendees of an upcoming event. These messages can inform attendees of important details, such as schedule changes or venue updates, ensuring they are well-prepared for the event.
- Remarketing: This type of SMS helps you re-engage past attendees and promote future events. It's ideal for connecting with previous event-goers and encouraging them to attend your upcoming events.
Customizing Your SMS
Since SMS offers a more concise communication format, it's crucial to keep your message clear and direct.
- Message Length: SMS messages are limited to a maximum of 200 characters (equivalent to 4 SMS messages). Make sure to prioritize important information, and keep the message simple and actionable.
- SMS Regions: Remember, SMS can only be sent to recipients in Denmark (DK), Norway (NO), and Sweden (SE).
Practical Examples
Notifying Attendees of a Schedule Change:
- Select "Event Notification"
- Find and select the specific event
- Write a concise message about the schedule change (e.g., “Event starts 1 hour earlier, see details”)
- Review and agree to the terms
- Send your SMS
Re-Engaging Past Attendees:
- Select "Remarketing"
- Choose a previous event from the recipients dropdown
- Write a message to invite them to a new event (e.g., “Join us again! New event on [date]”)
- Review and agree to the terms
- Send your SMS
SMS Campaign Limits
Billetto provides a monthly cap on the number of SMS messages you can send, ensuring that your communications are impactful and well-targeted.
- Monthly Message Limit: Organizers can send up to 150 SMS messages per month if unverified and up to 5,000 messages if verified. This limit is customizable by admins depending on your account type and activity.
- Campaign Limit: Organizers can run 1 SMS campaign every 7 days by default. This limit is also customizable depending on your needs.
Understanding Your Monthly SMS Limit
Each month, you are given a set number of SMS messages that can be sent to your audience. This limit helps ensure that all communications are targeted and impactful.
For example:
- If your monthly limit is 500 messages and you send an Event Notification to 150 people, followed by a Remarketing message to 200 people, you’ll have 150 SMS messages left for the month.
Why Have a Limit?
Billetto is committed to ensuring that all SMS communications sent through our platform are legitimate and wanted by the recipients. This helps maintain a high delivery rate and protects our platform's reputation, ensuring your messages land in recipients' inboxes instead of being flagged as spam.
Need More Capacity?
If your communication needs grow—whether due to an increase in event attendance or during peak event seasons—Billetto offers the ability to request higher limits. You can contact our support team to adjust your SMS limit to suit your needs.
Important Guidelines
Billetto’s SMS feature is designed to maintain a respectful and consent-based communication platform. Please note:
- Consent: SMS messages should only be sent to those who have provided valid consent. Event Notifications are allowed for transactional purposes only, while Remarketing messages should only target those who have agreed to receive marketing messages.
- No Spam: The use of this feature for unsolicited marketing or spam is strictly prohibited.
- Platform Control: Billetto reserves the right to restrict the sending of SMS messages that violate our guidelines.
By adhering to these guidelines, you help maintain a positive and respectful environment on the Billetto platform.
Conclusion
Billetto’s SMS feature is a powerful tool for organizers looking to communicate quickly and effectively with their ticket buyers. Whether you're sending critical event updates or engaging past attendees, SMS allows you to reach your audience in a direct and impactful way. Remember to use this tool responsibly and in line with Billetto’s guidelines to ensure a positive experience for your audience.