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What is Billetto Advertising?

 Reach New Ticket Buyers — Without a Marketing Budget 

What is Billetto Advertising?

Billetto Advertising is a feature developed by Billetto to help event organisers reach a larger audience and increase ticket sales. This is achieved through advertising on platforms such as Facebook, Google, Billetto, and other channels where potential ticket buyers are active.

The feature is based on data from the events industry, which shows that up to 80% of tickets often remain unsold. That is why we created Billetto Advertising—to help organisers reach more relevant attendees and maximise their event's potential.

We do not promise miracles, but we do our best to ensure that your event is promoted in the right places and to the right audience.

Billetto Advertising is a risk-free marketing solution based on the "No Cure, No Pay" principle. This means you only pay an advertising fee when our marketing efforts result in a ticket sale.

 

How does Billetto Advertising work?

When Billetto Advertising is enabled and you publish a new public event, we automatically create advertising campaigns for your event. As a result, your event may appear across a variety of channels, including:

  • Billetto newsletters
  • Recommendations in Billetto’s own channels
  • Shares within the Billetto Community
  • Paid Google Ads
  • Paid Facebook Ads
  • Remarketing campaigns
  • Homepage banners on Billetto
  • Media partner networks
  • Reminder emails
  • Abandoned purchase reminder emails

And many more channels that will be added over time.

 

Manage and Control Billetto Advertising to Suit Your Needs

You can easily disable Billetto Advertising for a specific event or across your entire account.

Adjust Billetto Advertising at Event Level

  1. Click My Billetto and select Manage for the relevant event.
  2. In the Marketing tab, located in the menu on the left, you will find Billetto Advertising.
  3. Here, you can adjust the number of tickets allocated to advertising, advertising channels, pricing level, and other settings for that event.

Adjust Billetto Advertising at Account Level

  1. Click Promote and then select Billetto Advertising from the submenu.
  2. Here, you can adjust the number of tickets allocated to advertising, advertising channels, pricing level, and other settings that will apply to all events on your account.

 

Billetto Advertising Channels

Billetto Advertising uses a variety of promotional paid and unpaid channels in order to expose your event to a broader audience. You will have the option to As a result, some of the channels that your event might appear on are: 

Emails

  • Billetto bi-weekly newsletters;
  • Recommendations on Billetto internal channels;
  • Email Reminders;
  • Abandoned cart emails;

Billetto

  • Remarketing campaigns;
  • Billetto frontpage banners;
  • Sponsored ads
  • Billetto community sharing;

Social media

  • Paid Facebook ads;
  • Paid Instagram ads;
  • More coming soon…

Search Engines

  • Paid Google ads;

Publishers

  • Event guides;
  • Influencers;
  • Culture websites;
  • Newspapers

+ more channels added all the time

How much does Billetto Advertising cost?

We offer flexible pricing for Billetto Advertising, allowing you to choose the level of exposure and promotion that best suits your event. You can adjust these settings at any time.

When your event is published, Billetto automatically allocates 20% of your available tickets to Billetto Advertising. If you do not wish to use this feature, you can simply disable it, as participation is entirely optional. You can also increase or decrease the percentage of tickets allocated to advertising whenever needed.

By default, Billetto Advertising charges a fee of 33% of the ticket price for each ticket sold through Billetto Advertising. We also offer a lower rate of 20% and a higher rate of 50%. You can choose the pricing level that best fits your event and update it directly on the Billetto Advertising page.

Billetto only charges for tickets that are actually sold through Billetto Advertising. This means that advertising costs you nothing if no tickets are sold through the programme. In other words, Billetto assumes the full investment risk.

When Billetto Advertising is enabled, you may notice that searching for your event on Google displays both a sponsored result and an organic result. If a customer clicks on the sponsored result and completes a purchase, the sale will be attributed to Billetto Advertising. If the customer clicks on the organic result and makes a purchase, the sale will not be attributed to Billetto Advertising.