Selecting an Advertising Package
At Billetto, our goal is to help you make your event a success. One of the most effective ways to sell more tickets and increase your event visibility is through our dynamic "Billetto Advertising" feature. This article will guide you on how to choose an advertising package that suits your budget and marketing goals.
Understanding Our Advertising Packages
Our advertising packages are priced as a percentage of your ticket price. We offer packages at the following rates (ex VAT):
- 20%
- 33% (Default)
- 50%
Each of these options corresponds to the proportion of your ticket price that will be allocated towards advertising your event. These packages offer a risk-free way to increase your event's exposure and drive ticket sales.
When you select a package, Billetto creates advertisements for your event, both on our platform and externally on search engines, social media, and more. The higher the percentage you choose, the more funds and effort we will dedicate to promoting your event.
Choosing Your Advertising Package
The default package is set at 33%. However, you can change this at any time, tailoring your advertising budget according to your needs. Here's how to make the best choice:
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Consider Your Budget: If you have a tight budget, you might want to start with a lower percentage like 20%. This allows you to test out Advertising and get event’s visibility without a larger fee.
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Evaluate Your Marketing Needs: If you're running a large event or one with a highly competitive niche, you might need more extensive advertising to reach your target audience. In this case, 50% package could provide the necessary reach.
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Experiment and Evaluate: It's not uncommon for event organisers to experiment with different advertising packages across different events. Try varying your advertising budget from event to event and see which yields the best return on investment.
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Risk-Free Advertising: Remember, our packages are risk-free. If the advertisements do not result in additional ticket sales, there will be no cost for the advertising.
Changing Your Advertising Package
Adjusting your advertising package is simple and can be done at any time. To change your package:
- Navigate to the 'My Events' section of your account.
- Click on 'Manage' on the event
- Select 'Billetto Advertising' in the Overview section
- Navigate to Ad Reach and select your preferred advertising package from the list.
- Click 'Save Changes'.
Remember, increasing or decreasing your pricing will respectively increase or decrease the money and effort we invest in advertising.
We are committed to helping you achieve your event goals. If you have any further questions about our advertising packages, please feel free to contact our support team at support@billetto.com