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      Audiences - Follower, One time Buyers and Fan Groups

      Audiences - Follower, One time Buyers and Fan Groups

       

      Understanding your audience is crucial for any successful event organiser.

      With Billetto's new Audience Definitions, you can now segment your attendees effortlessly, offering you a clearer picture of your most engaged and loyal customers.

      Not only can you see different fan groups, you can find your most loyal attendees and biggest spenders.

      1. Followers

        • Definition: Those who follow your account, irrespective of their event attendance or purchasing patterns.
        • Use Case: View the list to gauge your brand's general popularity or download the group for broader marketing campaigns with those who provided consent.

      2. Fans

        • Definition: Attendees who've been to more than one of your events. They can also be followers or super fans but are distinct from one-time buyers.
        • Use Case: Identify and reward your recurring attendees. Use the two-click campaign to offer them special discounts, ensuring they return for more.

      3. Super Fans

        • Definition: The cream of the crop among your fans. These are attendees who've consistently shown their loyalty, and can also be followers.
        • Use Case: View this list to recognize your most devoted customers. Consider exclusive perks or front-row seats to keep them engaged.

      4. One-Time Buyers

        • Definition: Attendees who've experienced just one of your events. They can be followers but can't qualify as fans or super fans.
        • Use Case: Understand who's new to your brand and consider targeted campaigns to convert them into returning fans.

      Billetto's new Audience Definitions aren't just labels. They are tools designed to help you appreciate, understand, and reward your attendees. By recognizing the different segments, you can tailor your strategies and ensure every event is a resounding success. Dive deep into these definitions and make the most of your audience insights!