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Upselling with Event Addons in the Purchase Flow 

Introduction

Event Addons are a feature in Billetto that allow you to sell additional products or services alongside your event tickets. They appear during the purchase flow after the customer has selected their ticket(s), making it easy to increase the value of each order.

Typical examples of Event Addons include:

  • Merchandise
  • Food and drinks
  • Parking
  • Cloakroom
  • Printed programmes
  • VIP upgrades

Billetto offers two types of addons:

  • Event Addons – available only for a specific event.
  • Account-wide Addons – available across multiple events. Account Addons.

This article explains how to create and manage Event Addons.

Create an Event Addon

  1. Log in to your Billetto account.
  2. Go to My Events.
  3. Select the event you want to edit.
  4. Navigate to Manage → Edit → Ticket Types.
  5. Click Create New Addon.
  6. Enter the addon details:
    • Name
    • Description
    • Optional image
  7. Set the available quantity.
  8. Enter the price.
  9. Save your changes.

Your addon will now be offered to ticket buyers during the purchase process after they have selected their tickets.

Manage Existing Addons

To view or manage your existing Event Addons:

  1. Open your event.
  2. Go to Manage → Tickets.
  3. Filter the list to display the desired addon type.
  4. From here you can view, edit, or manage your existing addons.

Billing

Please note the following billing rules for Event Addons:

  • Billetto Advertising fees do not apply to Event Addons.
  • Standard Billetto fees apply, but only the percentage-based fee is charged. The fixed fee is not applied to addons.

This allows you to offer additional products while keeping the associated costs lower than for standard ticket sales.

Best Practices

To get the most out of Event Addons, we recommend that you:

  • Use clear names and descriptions so customers understand exactly what they are purchasing.
  • Add an image whenever possible to increase visibility and conversion.
  • Set realistic stock quantities to avoid overselling.
  • Offer only relevant addons that enhance the event experience.
  • Review your addons before publishing your event to ensure prices and availability are correct.

Conclusion

Event Addons are an easy way to increase revenue while improving the attendee experience. By offering relevant extras during the purchase flow, you make it simple for customers to purchase everything they need in a single transaction.