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Smart Links - Share and track sales with affiliate urls

Smart Links 2.0 

What started as a simple affiliate tracking tool is now a powerful sales and campaign management feature. With Smart Links 2.0, organisers can not only track affiliate sales, but also control access, apply promotions, and strategically manage when and how tickets are sold.

Selling tickets isn’t just about going live. It’s about timing, segmentation, and maximising every marketing channel.

What Are Smart Links?

Smart Links allow you to create individual tracking links for affiliates, partners, campaigns, or sales channels.

Each Smart Link includes:

  • A unique URL

  • A downloadable QR code

  • Built-in performance tracking

This makes it easy to measure the impact of:

  • Affiliate collaborations

  • Influencer marketing

  • Partner promotions

  • Venue QR code placements

For example, you can:

  • Place a QR code at your venue to sell tickets for upcoming events

  • Create a custom link to track Facebook sales

  • Assign unique links to partners

How to Create a Smart Link on Event level

  1. Go to My Billetto

  2. Select Manage on the event

  3. Navigate to Promotion & Offers

  4. Select Smart Links & QR 

  5. Click Add new smart link

  6. Enter Smart link name

  7.  Add a Custom Link value (Optional)

  8. Click Save

How to Create a Smart Link on Account level

  • Go to Promote

  • Click on Smart Links & QR

  • Select Add New Smart Link

 

Once created, the affiliate/channel receives:

  • A unique trackable URL (copiable to clipboard)

  • A QR code (downloadable in PNG format for posters or print)

 

What’s New in Smart Links 2.0?

Smart Links are no longer just about tracking, they are now strategic sales tools.

1. Active / Inactive States

You can now schedule Smart Links with start and end dates.

  • Status updates automatically

  • Clear Active or Inactive state

     

2. Apply Offers Directly to Smart Links

You can now attach one or more PROMO CODE offers directly to a Smart Link.

This enables:

  • Segmented promotions

  • Exclusive discounts for selected groups

Instead of broad public discounts, you can create personalised campaigns tied to specific links.

How to make a campaign

 

3. Override Ticket Sales Date

There is now the ability to override the official ticket sales start date.

With the toggle option,“Override sales date with this Smart Link”

You can grant early ticket access to selected audiences before public sales begin.

This is ideal for:

  • VIP pre-sales

  • Loyalty campaigns

  • Partner exclusives

  • Priority-access launches

Optagelse smart link ENG

 

Sharing a URL or QR Code

Each Smart Link includes a unique URL and QR code that can be shared directly with:

  • Affiliates

  • Influencers

  • Partners

The QR code can be downloaded as a PNG file and used on:

  • Posters

  • Flyers

  • Venue displays

  • Digital screens

Every visit and sale through that link is automatically tracked.

Tracking Sales and Performance

All performance data is available directly in the Smart Links overview.

You can see:

  • Page views (how many times the event page was visited via the link)

  • Tickets sold

  • Revenue generated

If there is no activity, the dashboard clearly shows 0 — ensuring full transparency.

In addition, you can download detailed sales reports with a breakdown of transactions made through the Smart Links system.

Example: A Strategic Pre-Sale Campaign

Imagine public ticket sales start January 1.

With Smart Links 2.0, you can:

  • Publish the event page early

  • Keep tickets hidden from the public

  • Send a private Share link to friends, family, partners

  • Override the official sales start date

  • Attach an exclusive 50% discount offer, only accessible via that link.

The result?

Controlled early access combined with measurable affiliate tracking.

You build hype, reward loyal audiences, and track performance — all in one system.

Why This Matters

Smart Links 2.0 turns affiliate URLs into full-scale sales strategy tools.

Organisers can now:

  • Track affiliate and channel performance

  • Run exclusive early-access campaigns

  • Segment audiences effectively

  • Apply targeted offers

  • Optimise revenue with data-driven insights

Smart Links are no longer just shareable URLs.

They are powerful growth drivers designed to give organisers more control, smarter campaigns, and stronger ticket sales.